Substance Share Marketplace
Social Networking
Social Networking
Social Networking
Social Networking
Product communities

Client's Goals

Allegorithmic is the developer of the award-winning 3D artist texturing software, Substance. By 2015, the software was becoming a leader in the games, media & entertainment industries and was starting to pique the interest of experts in other industries. The company saw a lot of opportunity for growth by nurturing the community with the possibility of their own P2P platform that would enable users to share free resources with each other and expand their reach.

The Challenges

The client needed to make sure the platform would be embedded into current products for a single sign-on, including social elements while also making it user-friendly for their IT-savvy target audience. Allegorithmic realized that this project would be a large investment in time, resources, and subsequent maintenance and they knew they did not have the in-house expertise to envision a platform at this scale.


With Ballistiq's marketplace and community expertise, Allegorithmic was able to transform from standalone desktop software to a fully connected platform with user-generated resources, adding exponential value to the software.


The launch of Substance Share has helped to establish Allegorithmic as a leader in the 3D industry and is defensible against competitors. It enables users to get started with materials from other users instead of starting from scratch, making it easier for more users to enter the market and using the product.

At launch, over 15,000 downloads occurred on the platform in the first 48 hours. Since then, the platform has hundreds of thousands of users and millions of downloads. Due to the networking nature of the platform, the increase in value is multiplicative and scalable.


A web-application framework that includes everything needed to create database-backed web applications according to the Model-View-Controller (MVC) pattern

We like to work with talented people. We like to work with people we respect and we like. And it’s all this with Ballistiq. We trust them and they delivered.

Sébastien Deguy, CEO of Allegorithmic

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